Hello

, Melanie Chan

A Digital Marketer & Designer
Specializing in UI & UX,
Social Media & Search Marketing

We appreciate your trust greatly our clients choose us & our products because they know we are the best.

 

 

UI-UX Experience *

Web Development *

Digital Marketing *

SEO Marketing *

Mobile Solutions *

Social Media Marketing

UI-UX Experience *

Web Development *

Digital Marketing *

SEO Marketing *

Mobile Solutions *

Social Media Marketing

Skills

Brand Strategy & Art Direction

Developing and executing brand strategies.Formulate and execute "Go To" strategies for our brands across Hong Kong & Overseas.

UX/UI Design & Website/App Design

Proficiency in Figma and Adobe Creative Suite. Rich experiences in prototyping & Scripting (HTML/ CSS, JavaScript)

All-in-1 Online Marketing Strategy

Social Media, search engine & content marketing.

Go-to-Market Solution

Creating global & local marketing strategies. Can drive an effective go-to-market process.

SEO marketing

Conducting keyword research and implementing backlinking strategies. SEO & SEM, Google ads, Facebook ads, CRM marketing, social media, and display advertising campaigns.

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Creative
UI - UX Designer & Marketer

10+ Years Experience

I’m Creative UX Designer and Marketer, with strong experiences in digital marketing/social media/content marketing/UX design and prototyping.

12k

Branding

© 2023

Branding , Marketing
Branding

© 2023

Branding

© 2023

Branding

© 2023

Skills

SKILLS & EXPERIENCE

WORKING EXPERIENCES

Healthbuynow

Business Dev & MarketingManager

Responsibilities:
• Developing strategies to differentiate our business from competitors
 Analyses and evaluates implementation of plans and activities on business and provide future improvement
• Conduct research to identify and resolve flaws and develop new ideas to improve user experience
• Write content for webpages, landing pages, and products that form an emotional connection with users
• Design user focused website with intuitive navigation to drive engagement and improve the customer/business relationship
• Create wireframes, site architecture, sketches, and prototypes
• Employ and agile design process to develop, test and integrated new design concepts and interface

2019 - Current

Ticketbuynow

Marketing / UX design & Web Application Dev Manager

Responsibilities:
• Online to offline marketing solution includes SEO, social media marketing.
• Hands on SEO marketing strategies includes monitoring organic search performance across several markets Lead, develop and execute content and technical SEO strategies
• Build the entire website, apps, social media network
• Perform ongoing keyword research including discovery and expansion, prioritization and optimization
• Setting and supporting business growth strategies by providing insights and directions on business model based on the company’s and competitors strengths and dynamic regional market situations
• Assist in implementing strategic marketing plan and work closely with internal departments to ensure smooth operation process • Conduct local market research, competitor analysis and trends
• Analyze sales performance through sell-through analysis and proposed action plan


2015 - Current

Inspirr Creation

Founder

Responsibilities:
• Setting and supporting business growth strategies by providing insights and directions on business model based on the company’s and competitors strengths and dynamic regional market situations
• Being the project manager of major clients
• Being the lead of UX/UI designer on mobile and desktop platform for multiple major projects
• Provide all-in-one online and digital marketing solution for clients
• The company was acquired in 2015


2010 - 2015

Other companies that I have worked with

2005 -20105

EDUCATION

Master of Science in Multimedia and Entertainment Technology, 2011
Hong Kong Polytechnic University

Bachelor Degree in Creative Media, 2007
City University of Hong Kong